PriceMen's and women's jacket: $ 1 1 0PromotionFull-page advertisements in magazines forpeople with outdoor and sports interestsHalf-page advertisements in newspapers posters and point.

As a result, it is lightweight,hard-wearing, very warm and weatherproof.The lining is removable, making the jacketsuitable for all seasons.The jacket has a removable hood, 1 4 pockets,and a wide zipper down the centre. It isa versatile, all-weather garment.It is offered in two sizes: medium and large.Colours: black for men black and red for women.The outer shell of the jacket is made from aspecial new material. Study the charts opposite.Why do you think sales have been so poor?ProductThe two-layer jacket is for men and women. Themanagement decided therefore to relaunch the productand change their approach to marketing it.Read the information below about the jacket andhow it was marketed. This was very disappointing, as thejacket was considered to have great sales potential. The brand name of the range wasXWS (Extreme Winter Sports).Following the product launch, the boots sold well, but thejacket fell below its sales target.ДЇew people seemed toknow that there was a new jacket on sale made from a newall-weather material. The clothes were aimed at mountaineers, hikers,snowboarders and anyone participating in extreme sportsor outdoor activities.

Thecompany believed that the market for these products was notsaturated. Eighteen months ago, it launcheda range of jackets and boots for men and women. Let's speak again soon.Right, I think that's everything.79Scanned for Agus SuwantoCJJ i ncotczl n tarnationalWincote International is an outdoor-products companybased in Colorado, US. ?Sorry, I didn't catch that.Could you repeat that, please?Let me read that back to you.ASKING FOR IN FORMATIONCould you give me a few details?What about the new range?Did she say when she'd like tomeet?FINISHING A CONVERSATIONOK, I think I've got all that.Thanks very much. They aretalking about a focus group for the company's new range of coffee machines.Student A: Turn to page 140.Student B: Turn to page 139.U S E F U L LANGUAGECHECKING INFORMATIONSorry, did you say. Tick the phrases i n theUseful language box below that Martin uses to check information, ask forinformation and finish the conversation.mRole-play a telephone call between the Marketing Director and the EuropeanSales Manager of a coffee-machine manufacturing company. Answer these questions.1Did they meet their sales targets?2How has their market share changed?3What were their total sales?4How much did they spend on shampoo advertising?.JВ» C02.23 Now listen to the second part and note down this information.1customer's name4e-mail address2nationality5meeting day and date3telephone numberm.JВ» co2.22, 2.23 Listen to the whole conversation again. Spell each wordwhen you dictate, then check your partner's answer.JВ» co2.22 Listen to the first part of a phone conversation between a salesd irector, Martin, and his manager, Fiona. Then listen to the record ing.llJIIIJChoose an e-mail address and d ictate it to your partner. Say the international spelling alphabet.Alpha, Bravo, Charlie, Delta, Echo, Foxtrot, Golf, Hotel, India, Juliet, Kilo, Lima, Mike,November, Oscar, Papa, Quebec, Romeo, Sierra, Tango, Uniform, Victor, Whisky, X-ray,Yankee, Zulu.JпїЅ co2.21 Check each other's pronunciation. Check that your partner has written the numbers correctly.Work in pairs.

Pharma guide 3rd edition pdf